Plia KYB (Know Your Broker) is our flagship product established in 2012. KYB was designed to bridge the information gap between asset managers and broker-dealers. We have streamlined the broker due diligence process by creating a single-point interface for all counterparty interactions across regions and asset classes. Additionally, we have crowd-sourced and created standard questionnaires through the collective input from both asset management and broker-dealer leaders, globally. These standards have allowed counterparties to automate responses to their asset management clients.
Seven global asset managers who manage $1trillion or more use PliaKYB for counter party due diligence
166 brokers in total who have completed questionnaires or data requests in 2021
50 brokers are fully permissioned to complete questionnaires and send data requests
$28 trillion in AUM represented by buyside firms who have sent questionnaires in 2021
Platform usage up over 100% in 2022 vs. 2021
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Request Information
Questionnaires:
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Create customized questionnaires.
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Choose from a central repository of questions and standardized questionnaires collected from your peers.
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Search questions by category, asset class, and/or geographic location.
Data Requests:
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Send data requests for general requests, confirmations, agreements and document attestations.
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Setup automatic recurring data requests for information (weekly, monthly, yearly).
Review Information
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Implement an approval hierarchy and assign review responsibility to specific individuals in different areas within the firm (e.g., Legal, Compliance, Trading, IT).
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Reject insufficient responses back to the responder.
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Rate/grade counterparty responses.
Report Information
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View online counterparty response progress.
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View online internal review progress.
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View counterparty comparison analysis.
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View incoming and outgoing data request responses.
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Print reports for due diligence meetings, management communication and regulatory exams.
Data Requests
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Define and receive confirmation of order handling/electronic trading requirements.
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Send and track trading desk general requests, document attestations, disclosures, procedures or terms and conditions.
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Keep track of gifts and entertainment.
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Use data requests for any information/question that necessitates an audit trail and confirmation between the trading desk and brokers.
Comparison and Grading
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Assign custom weights by questionnaire section and for individual questions.
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Grade responses on response quality (best practices) and transparency.
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Create reports for custom broker scorecards.
For access to the standard questionnaires on Plia, click here.
Benefits for Investment Managers
KYB Use Cases: Risk Assessment, Due Diligence, Best Execution & Regulatory Compliance